First of all, super, super, SUPER happy to finally have NYX on this side of the pond – it’s been a long time coming!
I’ve heard great things about NYX HD Concealer Wand, some even say it’s a dupe for Urban Decay’s much raved about Naked concealer, so for a mere fiver I had to investigate.
Marketed as a “lightweight medium to heavy coverage cover-up for imperfections and under eye circles”, it’s a damn good all-rounder! Spots, dark circles, discolourations – it’s got them covered! The concentrated emollient-rich formula goes on smoothly, it’s pretty thick, but not too thick that you can’t easily spread it around and in blends seamlessly into the skin… with a little help from some warm fingers. It dries quickly and sets to a natural demi-matte/matte finish. As far as under eye concealers go, it could be a bit on the thick side for me. Not thick like stiff compact concealers (Laura Mercier Secret Camo for example) but not as lightweight and creamy as I like on that delicate area. That said, it never looks cakey and it totally slays the blue tones under my eyes.
The range of shades isn’t expansive but I found a decent match with CW4 beige. It’s pretty neutral – not overly pink or yellow toned. If I was to compare it to MAC, I’d say it’s somewhere between a 25 and 30. They also do a green, lavender and yellow shades for correcting.
So, is it a dupe for Urban Decay’s Naked Concealer? It comes close, although I’d say Urban’s is a little more light weight. It’s also pretty similar to the iconic Collection concealer – another damn good bargain beauty.
Pros – Price, coverage, long lasting
Cons – Can be drying, depending on your skin type