Okay, what makes it so special? For me, the first time I tried this, it was ease of use! I’d never used a gel liner, in fact I’d never used anything but a kohl pencil and I was blown away by how easy it was to apply and how professional my lines looked. If I want perfect flicks that last all day, this is where I go! And now that I apply make up on other people this has become even more of a god send. Have a look in any make up artists’ kit – I guarantee there’ll be a Bobbi Gel Liner in there… it’s a bridal make up must. Super rich and highly pigmented and jet black (Black Ink). It goes on black, dries black and stays, say it with me, BLACK! The formula, as the name suggests is a gel/cream. Soft and easy to work with, there’s just enough “play” time to before the product dries and once it does, it’s going nowhere! Applying the product with an eye liner brush, I like the MAC 210, it creates the most precise, perfect line, but if you want a messy, smoked-out look, simply smudge before it dries.
There’s only one minor bug bear with the product, and it’s true of most gel products, they dry out too soon. DO NOT LEAVE THE LID OFF FOR A SECOND LONGER THAN YOU HAVE TO. My top tip is once you’ve opened the lid and dipped your brush in, place the pot upside down on a flat surface to stop keep the air out mid-dip and as soon as you’re finished replace the lid securely. If you find it does dry out, I’ve got the perfect solution to breathe some life back into it… baby oil! There’s a whole blog post on how here.