Why didn’t you tell me how AMAZING Hoola is?

Okay, the above isn’t actually true. Yes, every beauty blogger and her dog rave about Hoola, and it is the UK's No1 best selling bronzer BUT time and time again I’ve looked at it and thought, it’s a bit meh. I thought it was another of these scenester/overhyped/have-it-to-be-cool kinda products. It always looked too pale to be a bronzer and very flat and boring in the box... how wrong was I!

I was lucky enough the Christmas presents of all Christmas presents – the much sought and highly lusted after Benefit Sweet Spot (see it here). The limited edition palette contains five gorgeous boxed blushers plus the iconic Hoola. And I’ll admit I was the least excited about Hoola, but I’ve ended up using that the most. I now get what everyone else has been getting for years. It’s a brilliant and versatile bronzing and contour powder. It must be almost universally flattering because, not only does everyone seem to love the one-shade powder, it works on me and my sister who’s way lighter than me. As a contour powder, it’s completely foolproof. I suck in the cheeks in an attractive “duck face” and dust the powder (with my Real Techniques Contour Brush) directly below my cheek bones, jaw line, under the tip of my nose and around the temples and hairline and it looks like I’ve been professionally chizzelled. Perfect results every time. It’s not heavy of cakey and it blends so effortlessly. In fact, it barely needs blending at all, it’s that good! It’s great as an all over bronzer too – not as pale as it looks in the box, it actually gives the face a great sunkissed warmth. For me, it’s an ideal winter warmer. It warms without being too orange or over the top. It has zero shimmer, which is what makes it a great contour powder but also what makes it such a natural face powder.

Hoola, now that I have you, you’ll always be in my kit! As soon as it runs out in my Benefit Sweet Spot, I’ll be purchasing a full size box’o’lovliness. RRP £23.50 LookFantastic | Debenhams | House of Fraser

I’d love to know what you all think? Are you Hoola lovers?