The formula is like a stiff gel that glides on easily giving an instant and intense burst of colour. On and On Bronze is a mid toned bronzey brown that leans towards the taupe, which I love. In fact it's like a cream version of MAC's Satin Taupe, one of my all time faves. There's a strong shimmer running through it that catches the light beautifully, but it's not glittery. It's a summer must have! It's been my saviour during this hot weather - it glides on with fingers, lasts all day and doesn't crease. It's great as a base if you want to layer other shades over it or use as an liner and smudge along the upper and lower lash lines.